A first-pass brand direction for ABS, ITSI and ECS. Explore the interactive playground to test colours, fonts and layouts, then read the rationale.
Switch between ABS, ITSI and ECS. Recolour the palette, swap headline and body fonts, toggle logo layout, and see it applied live to logos, a website hero, a LinkedIn banner, a social grid and a business card.
The thinking behind the direction - the shared system, colour, type, voice, and what changed from the draft logos.
Your original draft logos side by side with the SVG rebuilds used in the playground.
The original PNG artwork only, shown on light backgrounds. No SVG rebuilds.
Send exact brand colours, your font shortlist and confirmed positioning, and I will lock a v2.