ABS

Automated Business Systems - one visual system, three sibling brands.

The Logo

The mark on four background treatments. Switch brand and layout on the left; every colour is live-editable.

Primary on paper
Reversed on ink
On green
On slate

Colour Palette

The official ABS palette. Forest greens for growth, slate tones for reliability, linen for warmth, bronze and burgundy as heritage accents. Editable swatches (top row) drive the mockups; the rest is the full reference set.

Primary & core
Forest Green
#5F9448
Deep Forest
#3E6A2F
Sage (tint)
#8FBF77
Slate Blue
#5C7E93
Night
#2A2A2A
Linen
#F9F1E8
Paper
#FDFBF6
Neutrals & accents
Slate Grey
#3D3D3D
Graphite
#9FA5A8
Silver Mist
#D3D3D3
Bronze
#B58A52
Burgundy
#7B4C4C
Warning
#C8A24B
Error
#B85C5C

Typography

A geometric sans for headlines, a neutral sans for body - clean, technical, credible.

Display - Headline
Systems that run
the business for you.
Sub-head
Automation, integration and commerce - handled.
Accent - Eyebrow
Automated Business Systems
Body
We design and build the systems that quietly keep businesses moving - from automated back-office workflows to fully integrated platforms. Fewer manual steps, fewer errors, more time back.

LinkedIn Banner

1584 x 396.

Automated Business Systems
Systems that run the business for you.
Automation and integration for growing companies.

Website Hero

How the brand lands on the homepage.

Automated Business Systems
Systems that run the business for you.
We build the automated workflows and integrations that take the manual load off your team - so the business scales without the headcount.
Book a consultation

Instagram / Social Grid

A 9-post feed built from the palette and type system.

Business Card

Clean front, mark reversed on the back.

Phil Abbott
Automated Business Systems
abslimited.co.uk
phil@abslimited.co.uk

Voice & Tone

Plain, confident, technical without the jargon. We explain what we do, not how clever we are.

v1 - best-guess direction. Copy is placeholder. Rationale in brand-guidelines.html.